Establishes the strategies used to support the sales message. Try to be as realistic as possible. For without demand, there are no sales.
Company Description Brief description of your company including the nature of your business and factors that will make your business a success. Example of a funding request Landscape Inc.
Wholesale distributors. If the purpose of your business plan is to get a small business loanfocus on highlighting what traditional lenders want to see, such as management's experience in the industry and the fact that you have both collateral and strategies in place to minimize the lender's risk.
Ask yourself where you want to be a year from now and can you get there with your existing plan?