Evaluate the success of advertising on facebook and facebook fan pages

Click on the date range drop-down menu and select Compare and choose the dates that you want to compare.

Facebook business tools

If you create goals within Google Analytics, you will be then able to track the conversion rate of these goals e. Use suggested columns to see more data about your ads based on your objective, ad creative and more. Are Your Facebook Fans relevant? Create a custom audience to retarget your email subscribers and website visitors. Sprout also provides very detailed impressions metrics within our Facebook Analytics. You can also have a status update about the competition pinned to your timeline; when you pin an item, it stays at the top of your timeline. While reach tells you how many people saw your posts, impressions measure the number of times your posts were seen.

To check to see what percentage of fans see your content, you could use AgoraPulse Barometer. You can use this information to understand your campaigns' performance over time or identify trends around a specific time of year.

Facebook online business

You can use this information to understand your campaigns' performance over time or identify trends around a specific time of year. You can use this information to understand the best audience for your ad and improve targeting for future campaigns. You should also consider boosting content that is successful. Some studies have reported as low as 2. Our engagement went up significantly when we did that. Impressions Another Facebook metric related to the visibility of your posts is impressions. You can also have a status update about the competition pinned to your timeline; when you pin an item, it stays at the top of your timeline. In the following example, the cover photo was updated with details of the competition and there is an arrow pointing to the app where you can enter the competition. Towards the end of the competition, you give people plenty of warning about the approaching ending. You then launch the competition. The amount of information you can get from Facebook on the performance of your posts, audience demographics and campaign tracking is amazing. If you build up a relevant audience on Facebook and then get traffic back to your website then at least you have a chance of converting that traffic. Use the insights side pane to see visual representation of your ads performance.

The higher the bounce rate, the less engaged they were typically. There are brands that are able to reach a larger piece of their audience. Are you Getting Traffic to Your Website?

facebook ads manager

Hover over the charts to see more information on your campaigns. Once you have selected the ads that your want to view results on, you can: Customize columns to see more of the metrics you care about.

This means you might try and convince them to become an email subscriber or sign up for a trial of your product or service or whatever your next step is!

They capture your attention with a picture of a girl and beer!! There are many tools including Facebook that will show you a demographic breakdown.

Facebook success stories

How do you evaluate if your Facebook strategy is working? That could mean clicking a link, sharing your post, making a reaction or leaving a comment. Our reports show you how much engagement your page and posts receive, as well as the types. With this data, you can make more informed decisions when building your campaigns and ultimately improve your results. While reach tells you how many people saw your posts, impressions measure the number of times your posts were seen. The amount of information you can get from Facebook on the performance of your posts, audience demographics and campaign tracking is amazing. But another reason engagement is so valuable is it may give your posts more exposure to your audience. This means you might try and convince them to become an email subscriber or sign up for a trial of your product or service or whatever your next step is! As we mentioned earlier, Facebook switched to an algorithm based feed years ago. We use a tool called Ontraport for marketing automation and, when running competitions on Facebook, we can tag any entries with their answers and run reports based on these. That includes if one post was seen multiple times by a single user.
Rated 6/10 based on 65 review
Download
11 Facebook Metrics Every Brand Needs to Track