The lack of income diversification is considered as a weakness. You could do this with a social listening tool. In Googled: The End of the World as We Know it, Google does not face the challenges of unsuccessful competitive advantage, as their level of competitiveness and competence expands, they prove The Curse of the Mogul is right.
A good one is Tyrrells Crisps which focused on the smaller hand-fried, premium segment of the crisps industry. This means that Google buys out and adds companies to their portfolio.
Strategic decisions are taken by managers to help an organization reach its goals in the short term and long term development and future direction of the company. Strategy Analysis Google is a multinational technology company which specializes in internet-related services and products.
Google dominates most of the markets it operates within, including: Online advertising. Google search operators help to ease the tension.
With the amount of relevance that content marketing has gained, you need good writers. Since then, Google has greatly expanded its large portfolio of products and services beyond Internet search.
Jason Quey, co-founder of GrowthRamp. Resource Based View RBV of Google Based on Resource Based View RBVan organization is able to gain sustained competitive advantage if its resources fulfill the following criteria of being valuable, rare, imperfectly imitable and non-substitutable.