Financial information, including profit and loss forecasts, cash flow forecasts, sales forecasts and audited accounts. Your site needs to appeal to the visitors to ensure customer retention and new prospects. It may seem obvious, but make sure all departments are using the same planning template.
This was a huge benefit to all of us for multiple reasons: Our three shops created a much larger visual presence than just one store. Understanding the solution you provide your products or servicesand how your customers benefit, is a major component that will shape a majority of your marketing going forward.
Moreover, capital providers are generally different for each stage. Local citation from sites like Facebook, Yelp and Google can be a huge influence on whether or not someone will visit your store.
Dig Deeper: Advice on Growth Through Acquisition Developing a Growth Strategy: Diversification Another category of growth strategies that was popular in the s and s and is used far less often today is something called diversification where you grow your company by buying another company that is completely unrelated to your business.
Over the past decade, Dave has guest lectured at top universities and has published hundreds of articles on entrepreneurship, business planning and capital-raising. More from Inc. And you make course corrections, or stay the course, depending on what you decide.