Fixing underperforming businesses We have taken decisive actions to improve underperforming businesses through innovation, better consumer understanding and, when needed, management changes and restructuring. On the profitability front, too, there was a surprise. As an example, in the last three years, more than CHF million in marketing savings have been reinvested in building our brands.
Our long-term value creation model is based on the balanced pursuit of resource efficient top- and bottom-line growth. Our products reach more than 1 billion consumers every day across the world.
We aim to capture premiumization opportunities and, at the other end of the spectrum, offer affordable, high-quality nutrition. We believe that our company will only be successful for the long term by creating value for both our shareholders and for society.
Nestle profitability growth sales profit September quarter At what price profitability? This brings the total returned to shareholders over the last ten years to billion. We have also continued to focus on reducing working capital.