The organization has to comply with these regulations and laws before making corporate decisions such as entry to new markets, developing product, making strategic alliances or joint ventures etc.
But nonetheless, Tesco will generally employ the undifferentiated marketing strategy as retail markets are prone to produce items that suit all needs. Further, it optimally utilized its resources material as well as human and competencies that ensure effective operational performance.
Positioning of Tesco Tesco has successfully positioned themselves in customers perception as the brand that offers wide selection of high quality products at low prices.
The stores of the company have electronic labeling in shelf edge that is present all over the stores, self-scanning tills, pre-packaged products, coffee shop on the mezzanine floor and fresh products trade.
In terms of number of stores, Walmart has stores which is almost double the number of Tesco stores. Dowden ,A. In context with the Threat of new entrants, company along with the other major retailers like, Sainsbury, ASDA enforced strong barrier to entry of new rival within the same industry.
The first notable difference being an improved quality in the Everyday Value, with no extra charge on customers. For example, The Telegraph has reported that Tesco has made an effort to halt any price increase of its products by the suppliers as they want to protect the customers' interests by offering them the lowest prices possible.
Tesco Case Study. Tesco has fostered powerful position by promoting the retailing concept through viral marketing and thus, reinforcing it into every country and culture via brand extensions, cultural sponsorship etc.
The company is able to target different customers from varied location through its diverse range of product and network in multi-countries.